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Mastering the DEI journey from awareness to sustainability towards DEI maturity



Embarking on the Diversity, Equity, and Inclusion (DEI) journey is a transformative process for any organisation. Like a ship navigating through uncharted waters, it requires determination, agility, and a clear understanding of the destination. Let’s explore together the essential stages of DEI maturity, guiding organisations from initial awareness to the pinnacle of sustainability.


1. Awakening awareness. DEI often begins with an awakening - a realisation that things need to change. For many organisations, this could be sparked by external events or internal reflections. This stage is crucial for laying the groundwork. Leaders must introspect: "Why is DEI personally important to us?" and "What is our DEI destination?" This phase calls for honesty, not just public declarations, but a commitment to genuine change.


2. Compliance. Next is the compliance stage, where organisations align with legal and industry standards. It's a period of setting up frameworks and following regulations - an essential yet insufficient step on its own. Leaders should view compliance as a springboard for broader DEI initiatives, asking, "How can we transcend these basic requirements?"

3. Tactical approaches: grassroots efforts. In the tactical phase, DEI actions become more intentional and employee-driven. This stage sees the rise of Employee Resource Groups (ERGs) and other grassroots initiatives. While promising, this stage often lacks an overarching strategic direction. It's crucial to ask, "How can we unify these individual efforts into a cohesive DEI strategy?"

4. Integration: DEI in every fiber. Reaching the integrated stage means DEI is embedded in every aspect of the organisation's operations. It’s a stage marked by humility and a commitment to constant learning and adaptation. The key question here is, "What systems and structures do we need to create to ensure DEI's longevity?"


5. Sustainable DEI: the ultimate goal. The final stage is sustainability, where DEI becomes part of the organisational DNA, resilient to changes in leadership or market conditions. This stage is characterised by a culture of continuous improvement and an unwavering commitment to inclusivity.


Fair Barcelona 2024: a reflection of DEI progress


As we prepare for Fair Barcelona 2024, these stages of DEI maturity resonate with our DNA. We understand that DEI is not a destination but a journey of continuous growth and improvement. At Fair Barcelona 2024 we are offering a platform for organisations to share, learn, and inspire each other in their DEI endeavours.

Each stage of DEI maturity is crucial, and mastering them is key to achieving a truly inclusive organisational culture. As you navigate this journey, remember that each step forward is a step towards a more equitable and inclusive future.


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